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Apparel

Shopping for that next great outfit or maybe just that perfect accessory or a new pair of shoes?  Whatever your apparel needs may be, Lake Geneva offers a range of style and brands to provide a day of fashion fun and fulfillment! From classic to edgy, from dressy to sporty, you won’t be disappointed.  Grab a friend and make it a day! And don’t forget to include a relaxing lunch or a celebratory glass of wine, as well!

Featured Listings

Grand Geneva Golf Shop

7036 Grand Geneva Way, Lake Geneva, WI 53147
Description:  Recognized nationally as one of the top 100 resort pro shops and recipient of the Wisconsin PGA award for Merchandiser of the Year, The Pro Shop at Grand Geneva is a gem. It features a wide variety of men’s, women’s and children’s sport and cas...

Lake Lawn Resort

2400 E. Geneva St., Delavan, WI 53115
Description: ...

PIER 290

1 Liechty Drive, Williams Bay, WI 53191
Description: Boutiques at PIER 290 are the perfect place to browse after a meal or while out for a drink. We carry name brands Lilly Pulitzer, Joseph Ribkoff, Helly Hansen, Escapada and more! Whether you’re looking for a gift, memorabilia, boating needs or just b...

White River Gifts

7036 Grand Geneva Way, Lake Geneva, WI 53147
Description: ...

Clear Water Outdoor

744 W. Main Street, Lake Geneva, WI 53147
Description:  Clear Water Outdoor is located in the heart of downtown Lake Geneva, WI. Our dynamic sales floor provides you with a comfortable atmosphere to shop for the latest styles in Patagonia, Mountain Hardware, Arc ‘teryx, Prana, Toad Co and much...

Cornerstone Shop & Gallery

214 Broad Street, Lake Geneva, WI 53147
Description: Find fashionable, fun and flattering women’s apparel at the Cornerstone Shop & Gallery! We offer a unique selection of boutique clothing for everyday wear and special occasions, as well as atheisure apparel, in our expanded clothing departm...

A-Z Listings

Bloomingbyrds

755 W. Main Street, Lake Geneva, WI 53147
Description:  BloomingByrds is the femine side of its sister store (E Street Denim) inspired by a California lifestyle. The stores and accessories are simple, tasteful, and sure to make you the object of compliments. ...

Bob’s Beach Shack

140 Broad Street, Lake Geneva, WI 53147
Description: Bob’s offers a wide variety of clothing for hipsters young and old.  Rock n’ Roll Onesies to adult t-shirts, Bajas, Tie Dye, Men’s and Ladies Swimwear,Ladies India Dresses, Tops and bottoms, Men’s casual wear and a large ...

E Street Denim Co

741 Main Street, Lake Geneva, WI 53147
Description: "Voted #1 Denim Retailer In America" 2008. Evolved into a lifestyle brand rooted in denim including fashion tops, casual bottoms & seasonal gotta haves for men and women. Featuring FEELGOOD brand from California. ...

Edie Boutique

737 W. Main Street, Lake Geneva, WI 53147
Description: Women’s clothing, handbags and accessories at affordable pricing. ...

Fleming’s, Ltd.

711 Main Street, Lake Geneva, WI 53147
Description: For 40 years, Lake Geneva’s place for a little bit of Ireland. From handknit woolens and linens to handcrafted pottery and crystal, jewelry and crafts, the flavor of Ireland abounds. For women and men, Vineyard Vines and our exclusive Lake...

Geneva Jake’s

772 Main Street, Lake Geneva, WI 53147
Description: Geneva Jake’s is proud to carry PANDORA Jewelry, Alex and Ani, Good Works Bracelets, Life is good, The Home T, Noelle, Charlie Paige, Elan, Sanuk, Havaianas, Mud Pie, Silver Forest, Little Blue House by Hatley, Accessories and more! Our store h...

Haberdapper

253 Broad Street, Lake Geneva, WI 53147
Description: Haberdapper carries the finest in men’s clothing and accessories from brands such as Bills Khakis, Peter Millar, Tommy Bahama, Allen Edmonds, Paul & Shark Yachting, Truefitt & Hill and more. We pride ourselves on excellent customer serv...

Jayne

771 W Main St., Lake Geneva, WI 53147
Description: Jayne is an ageless shopping adventure of quality, function and style. Our boutique features shoes, clothing, accessories and gifts with purpose and passion. We carry brands you know and love and styles perfect for any occasion. Our friendly and fash...

Lake Geneva Harley-Davidson

704 Main Street, Lake Geneva, WI 53147
Description:  A unique Harley-Davidson boutique in the hear of downtown Lake Geneva. We offer a fabulous collection of gifts, apparel accessories for every memeber of the family, including Fido! From barware to bandanas; jeans to jewelry – we even rent...

Leather Accents

717 W. Main Street, Lake Geneva, WI 53147
Description: Leather Accents carries a full line of leather jackets for men, women and children. A large variety of Brighton leather jewelry, briefcases, travel ware, hats and caps, purses, wallets, belts and much more. Serving the lakes area since 1977. Open 7 d...

Lola’s

736 W. Main Street, Lake Geneva, WI 53147
Description: “What Lola wants” is to please her customer and to make your shopping stop a fun one. She can dress you from head to toe. If you like the latest fashions, funky and trendy styles, and possibly price and selection is a factor… then treat yourself to L...

Oh My Gauze

225 Broad Street, Lake Geneva, WI 53147
Description:  Featuring a complete line of gauze cotton clothing that is entirely washable, will not shrink, and best of all, no ironing necessary. We offer a wide selection of unique jewelry. Also, visit our stores in St. Armands Circle, Sarasota, FL; and 5...

Overland

752 Main St., Lake Geneva, WI 53147
Description:  Overland Sheepskin Co. offers an extensive collection of the finest sheepskin coats, leather jackets, luxuious fur coats, wool coats, sheepskin boots, sheepskin slippers, leather handbags, sheepskin rugs, cowhides, and sheepskin car seat covers...

The Sailor’s Wife

270 Broad St., Lake Geneva, WI 53147
Description: The Sailor’s Wife is a boutique in Lake Geneva featuring fun, functional clothing for life around the lake.  ...

Twelfth & Brown

729 Main St., Lake Geneva, WI 53147
Description: TWELFTH & BROWN is a lifestyle boutique. Our clothing fits any lifestyle of all ages. We are focused on providing affordable on-trend fashions. Our fashions range from everyday comfort and convenience to that perfect date night outfit! We pride ...

Line Honors – Sailing Outfitters

726 Geneva St, Lake Geneva, WI 53147