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Lake Geneva's annual sidewalk sales are back! Shop the streets for the best deals of the year! Maxwell Street Days is Friday, August 23 - Sunday, August 25. Opening times vary by store, but most stores are set up by 10am each day. Fun Fact: Maxwell Street Days is named after a Founding Father of Lake Geneva - Dr. Philip Maxwell - whose residence was once the now Maxwell Mansion on Baker Street. Stop by for a visit!