Peter is a Wisconsin native and a graduate of the Wisconsin School of Business at the University of Wisconsin-Madison. He holds bachelor's degrees in both marketing and management.
Peter started his healthcare career in the late 1980s, when he worked for a boutique investment banking firm in downtown Milwaukee. Specializing in the medical and insurance arenas, he became a stakeholder in several local start-ups such as Criticare Systems Inc., and Universal Medical Buildings.
In the 1990s, Peter helped build Associates for Health Care (AHC), which became Wisconsin's largest independently owned Preferred Provider Organization (PPO), shaping the medical industry to what it is today.
For more than 15 years, Grimes has continued to build and grow successful businesses and partnerships as a healthcare consultant. When the Affordable Care Act (ACA) was passed, he obtained his Navigator license to help consumers, small businesses and their employees as they look for health coverage options through the Health Insurance Marketplace. All Navigators are trained and required to be unbiased, and their services are free to consumers.
Peter looks forward to helping you and your company navigate the world of the ever-changing healthcare landscape. As this exciting and dynamic $3 trillion dollar industry shifts, he is here to serve!