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Apparel

Shopping for that next great outfit or maybe just that perfect accessory or a new pair of shoes?  Whatever your apparel needs may be, Lake Geneva offers a range of style and brands to provide a day of fashion fun and fulfillment! From classic to edgy, from dressy to sporty, you won’t be disappointed.  Grab a friend and make it a day! And don’t forget to include a relaxing lunch or a celebratory glass of wine, as well!

Featured Listings

Grand Geneva Golf Shop

7036 Grand Geneva Way, Lake Geneva, WI 53147
Description:  Recognized nationally as one of the top 100 resort pro shops and recipient of the Wisconsin PGA award for Merchandiser of the Year ...

Lake Lawn Resort

2400 E. Geneva St., Delavan, WI 53115
Description: ...

PIER 290

1 Liechty Drive, Williams Bay, WI 53191
Description: Boutiques at PIER 290 are the perfect place to browse after a meal or while out for a drink. We carry name brands Lilly Pulitzer ...

White River Gifts

7036 Grand Geneva Way, Lake Geneva, WI 53147
Description: ...

Clear Water Outdoor

744 W. Main Street, Lake Geneva, WI 53147
Description:  Clear Water Outdoor is located in the heart of downtown Lake Geneva ...

Cornerstone Shop & Gallery

214 Broad Street, Lake Geneva, WI 53147
Description: Find fashionable ...

A-Z Listings

All About the Gown

706 W. Main St., Lake Geneva, 53147
Description: ...

Bloomingbyrds

755 W. Main Street, Lake Geneva, WI 53147
Description:  BloomingByrds is the femine side of its sister store (E Street Denim) inspired by a California lifestyle. The stores and accessories are simple ...

Bob’s Beach Shack

140 Broad Street, Lake Geneva, WI 53147
Description: Bob’s offers a wide variety of clothing for hipsters young and old.  Rock n’ Roll Onesies to adult t-shirts ...

E Street Denim Co

741 Main Street, Lake Geneva, WI 53147
Description: "Voted #1 Denim Retailer In America" 2008. Evolved into a lifestyle brand rooted in denim including fashion tops ...

Edie Boutique

737 W. Main Street, Lake Geneva, 53147
Description: Women’s clothing ...

Geneva Jake’s

772 Main Street, Lake Geneva, WI 53147
Description: Geneva Jake’s is proud to carry PANDORA Jewelry ...

Haberdapper

253 Broad Street, Lake Geneva, WI 53147
Description: Haberdapper carries the finest in men’s clothing and accessories from brands such as Bills Khakis ...

Jayne

771 W Main St., Lake Geneva, WI 53147
Description: Jayne is an ageless shopping adventure of quality ...

Lake Geneva Harley-Davidson

704 Main Street, Lake Geneva, WI 53147
Description:  A unique Harley-Davidson boutique in the hear of downtown Lake Geneva. We offer a fabulous collection of gifts ...

Leather Accents

717 W. Main Street, Lake Geneva, WI 53147
Description: Leather Accents carries a full line of leather jackets for men ...

Lola’s

736 W. Main Street, Lake Geneva, WI 53147
Description: “What Lola wants” is to please her customer and to make your shopping stop a fun one. She can dress you from head to toe. If you like the latest fashions ...

Oh My Gauze

225 Broad Street, Lake Geneva, WI 53147
Description:  Featuring a complete line of gauze cotton clothing that is entirely washable ...

Overland

752 Main St., Lake Geneva, WI 53147
Description: Overland Sheepskin Co. offers an extensive collection of the finest sheepskin coats ...

The Sailor’s Wife

270 Broad St., Lake Geneva, WI 53147
Description: The Sailor’s Wife is a boutique in Lake Geneva featuring fun ...

Twelfth & Brown

729 Main St., Lake Geneva, WI 53147
Description: TWELFTH & BROWN is a lifestyle boutique. Our clothing fits any lifestyle of all ages. We are focused on providing affordable on-trend fashions. Our fashions range from everyday comfort and convenience to that perfect date night outfit! We pride ...

Line Honors – Sailing Outfitters

726 Geneva St, Lake Geneva, WI 53147