51st Annual Lake Geneva Electric Christmas Parade
SATURDAY, DECEMBER 5, 2026
5:00 p.m.
Broad Street, Downtown Lake Geneva
VISIT Lake Geneva is proud to present the 51st Annual Electric Christmas Parade on Saturday, December 5, 2026. Join us for a joyful celebration of the season as this colorful, light-filled parade moves down Broad and Main Streets in Downtown Lake Geneva! Please watch this page and our official Facebook event page for more details as the Parade date draws closer!
Parade Route
The Lake Geneva Electric Christmas Parade begins at 5:00 p.m., stepping off from the intersection of Williams St. and Marshall St. in Downtown Lake Geneva, and proceeding south and west:
- Williams St. south to Broad St.
- Broad St. south to Main St.
- Main St. west to Cook St.
Click HERE to view a Google Map of the Parade route.
Know Before You Go
- The Parade route will be closed to parking beginning at 2:00 p.m. on Saturday, December 6.
- We recommend arriving early to find parking and enjoy Downtown shops, restaurants, and holiday decorations before the Parade. Street and lot parking throughout Lake Geneva is FREE at this time. For a map of City parking lots, click HERE.
- For the safety of our guests and Parade participants, all guests must remain on the sidewalk or curb during the Parade. Sitting or standing in the street is not allowed.
- For those unable to attend the Parade in person, we will post a link to a video of the Parade on this page after Saturday, December 6.
Electric Christmas Parade Sponsors
Each year, the Electric Christmas Parade lights up downtown Lake Geneva with holiday magic, dazzling lighted floats, and community pride. Sponsorship of this event offers valuable visibility for your business while helping ensure the continued success of this festive community celebration that brightens the holiday season for all. By becoming a sponsor, you help create memorable experiences for families and visitors while demonstrating your support for one of the area's most beloved holiday traditions.
Thank you to our 2025 Parade Partners:
Questions?
Contact Brie Pacey, Events Manager at (262) 812-0023 or by EMAIL.





