Downtown Lake Geneva

The Streets of Lake Geneva (Lake Geneva Business Improvement District) is comprised of the property owners, merchants and businesses within the very heart of Downtown Lake Geneva. These businesses pride themselves on creating a great environment for both their local patrons and guests through beautification, promotion, and growth of the downtown area.
The Streets of Lake Geneva provide public park benches, street lights, beautiful flowers, holiday decorations, and more to welcome everyone downtown. As well as hosts many events to celebrate everything Lake Geneva has to offer year-round, including the Lake Geneva Paint-In, Maxwell Street Days, Taste of Lake Geneva, Lake Geneva Oktoberfest, the Holiday Open House, Festival of Lights, Santa and his reindeer, and the Lake Geneva Cocoa Crawl. We welcome you to The Streets of Lake Geneva and hope you enjoy you day, your stay, or the opportunity to live life the lake way!