Tourism Economic Impact Research
Tourism is an integral part of the Lake Geneva region's economy, generating significant financial benefits for local businesses, municipalities, and residents. It drives visitor spending in areas such as lodging, retail, food & beverage, and entertainment. It supports jobs and resident income, and generates tax revenues to reduce the tax burden on local residents. The following documents reflect research findings for the year ending 2024.
- Media Release (June 9, 2025) - Lake Geneva Tourism Continues Strong Growth (PDF)
- 2024 Tourism Impact Summary - Walworth County & Lake Geneva Region (PDF)
- 2024 Economic Impact of Visitors to the Lake Geneva Region - by Tourism Economics (PDF)
- 2024 Tourism Impact Data - Wisconsin & Counties (PDF)
- July 2025 Partner Meeting Presentation (PDF)