Simple Bakery, Market & Cafe

The simple food group currently consists of 2 businesses, Simple Bakery and Market and Simple Café. Our café, bakery and market are located in the heart of Lake Geneva serving our community fresh food, pastries, artisan breads, and fresh products with good quality ingredients sourced from our local farmers.

The Simple Bakery & Market is a made-from scratch artisan bakery, pastry shop, and market. The goods in our bakery and market are a purposeful mix of flour, sugar, Wisconsin butter, local eggs, premium chocolate, fresh fruit, and a passion for baking. It is our belief that the integrity of ingredients translates into the deliciousness of our baked goods and pastries. We work each day toward being an integral part of a sustainable community dedicated to its citizens, its environment, and its future.

Service is about technique while hospitality is about a feeling. We provide both. We want the customer to know that we are on their side, giving them what they want. Our service is timely, accurate, polite, and enthusiastic. We believe in our product. We know it is delicious.

Stop in. As we say in the Midwest, have a sit. Relax. Have a conversation. Eat a great meal. We know you will feel and taste the difference.