Visit Lake Geneva

VISIT Lake Geneva (VLG) was formed in 2016 by a merger between the Lake Geneva Chamber of Commerce and the Lake Geneva Area Convention & Visitors Bureau (CVB). The Lake Geneva Chamber was formed in 1944 to encourage, stimulate and promote economic development, expansion and diversification. In 1980, the Lake Geneva Area CVB was created to market the greater Lake Geneva area to leisure, wedding, group and business travelers, capitalizing on the area's natural appeal as a lake resort destination. Today, VISIT Lake Geneva continues to fulfill both of these roles and is the region's primary destination marketing organization. As tourism has become a key driver of Lake Geneva's local economy, VLG acts as a united voice on behalf of the business community within the Geneva Lake area. VLG represents a region comprising of seven municipalities surrounding three lakes - Geneva Lake, Lake Como and Delavan Lake.