WINTERFEST | February
Over the past three decades, Lake Geneva Winterfest has become a beloved winter tradition, attracting visitors from around the globe and delighting locals and tourists alike. Alongside the snow sculpting competition, Lake Geneva Winterfest offers a wide range of activities for guests to enjoy. Visitors can experience bonfires and s’mores on Riviera Beach, stroll through the Downtown Ice Sculpture Walk, enjoy live entertainment, and take part in various winter-themed events and activities hosted by local businesses throughout the community.
As a non-profit organization, Visit Lake Geneva is grateful for the many sponsors and partners that provide financial assistance and other vital support to sustain this beloved event. Sponsorships ensure we can provide top-tier amenities for our sculptors - including travel stipends and awards - helping us attract the finest talent in the snow sculpting industry. Sponsorships support robust marketing and communications campaigns that grow attendance and attract media attention for the community. And sponsorships help pay for insurance and safety measures like light towers and signage.
Sponsorship Packages Available
Title Sponsor: $20,000 | One available each year | SOLD FOR 2026, 2027, and 2028
Bonfires on the Beach Sponsor: $10,000 | One available each year
Kid's Zone Sponsor: $7,500 | One available each year
Platinum Sponsor: $5,000
Gold Sponsor: $2,500
Silver Sponsor: $1,000
Bronze Sponsor: $500
Friends of Winterfest: Up to $499
*Event sponsorship at the following levels include sponsorship of snow sculpting teams: Title | Bonfires on the Beach | Kid's Zone | Platinum | Gold
View the 2026 Winterfest Sponsorship Packet HERE
Restaurant Week | April
VISIT Lake Geneva is proud to present Lake Geneva Restaurant Week annually. This event is designed to celebrate our area’s amazing and diverse culinary scene and position the Lake Geneva region as a premier dining destination. This much-anticipated event offers visitors and residents the opportunity to enjoy exclusive Restaurant Week-only menus for breakfast, lunch, and dinner at dozens of participating restaurants for 9 days in April. Restaurant Week entices visitors to explore new restaurants, take advantage of special menus at their favorites, and support small businesses in our community. Promotional giveaways and featured content on VISIT Lake Geneva social media platforms and website will further engage visitors to make their Restaurant Week experience a memorable one. Additionallly, with each meal out, diners will have the opportunity to vote for one of our Charity Check nominees. Winners will receive one of four cash donations of $2,500.
VISIT Lake Geneva invites you to become a sponsor of Restaurant Week and support our mission to bring positive economic impact to the Lake Geneva region through culinary tourism.
Sponsorship Packages Available
Charity Check Sponsor: $10,000 | Exclusive donor of the Charity Check awards | One available annually
Platinum Sponsor: $3,000
Gold Sponsor: $1,500
View the 2026 Restaurant Week Sponsorship Packet HERE
Concerts in the Park | June - August
For over 30 years, VISIT Lake Geneva has been proud to produce the Lake Geneva Concerts in the Park series, a summer tradition adored by residents and visitors alike. Through the generous support of local sponsors and partners, we look forward to continuing – and growing – this tradition for years to come, bringing quality, free entertainment to our community. Concerts in the Park is hosted at the Brunk Pavilion at Flat Iron Park in Downtown Lake Geneva, a picturesque setting against the beautiful backdrop of Geneva Lake. The annual music series includes seven concert dates - Thursdays late June through early August from 6:00 to 8:00 p.m.
Sponsorship Packages Available
Presenting Sponsor: $5,000 | One available annually | SOLD for 2026
Band Sponsor: $1,500 | 7 available annually
Brochure (Marketing) Sponsor: $250 | 6 available annually
View the 2026 Concerts in the Park Sponsorship Packet HERE
Electric Christmas Parade | December
VISIT Lake Geneva is proud to host the Annual Lake Geneva Electric Christmas Parade, a cherished tradition in our community on the first Saturday in December each year. This parade
brings families and friends together to celebrate and observe the creativity and holiday excitement in the Lake Geneva area! We are excited to invite you to become a sponsor of the Parade. Partners like you to help make this year’s parade truly special and we would love to work with you to spread holiday joy and create an unforgettable experience for everyone involved. We hope you consider joining us in making this year’s Electric Christmas Parade the best one yet!
Sponsorship Packages Available
Presenting Sponsor: $5,000 | One available each year
Silver Bells Sponsor: $1,000
View the 2025 Electric Christmas Parade Sponsorship Packet HERE
QUESTIONS? Contact our Events Manager, Brie Schalck-Pacey via EMAIL or call (262) 812-0023.