Event Sponsorship Opportunities

Four Events. One Powerful Community Impact

Our organization delivers four cornerstone events that energize our community throughout the year: a beloved Christmas Parade, a high‑engagement Restaurant Week, a vibrant Summer Concert Series, and a signature Winterfest featuring America’s Snow Sculpting Invitational™. Together, these events attract thousands of residents and visitors, generate significant regional media attention, and create meaningful economic activity for local businesses. Their proven success has established Visit Lake Geneva as a year‑round driver of community pride and participation. By partnering with us, sponsors align their brand with widely celebrated traditions, strong public engagement, and a track record of delivering memorable experiences that matter.

View the Annual Sponsorship Packet HERE.

Electric Christmas Parade | December

Visit Lake Geneva is proud to host the Lake Geneva Electric Christmas Parade. For over 50 years, this annual event is a much-cherished holiday tradition, drawing thousands of local families and visitors alike to celebrate the most wonderful time of the year. On the first Saturday of December, parade floats brighten up our city streets showcasing lights, music and holiday spirit. The Lake Geneva Electric Christmas Parade is more than a holiday event - it’s a moving, immersive advertising opportunity where brands become part of the magic.

Sponsorship Packages Available

_{Santa's Sleigh Presenting Sponsor: $5,000 | One available each year}

_{Silver Bells Sponsor: $1,000}

Upcoming Parade Dates: December 5, 2026 | December 4, 2027
 

WINTERFEST | February

Visit Lake Geneva invites you to join us in celebrating over 30 years of Lake Geneva Winterfest featuring America’s Snow Sculpting Invitational™. Over the past three decades, Lake Geneva Winterfest has become a cherished winter tradition, drawing visitors from around the world and delighting both residents and visitors alike. This five-day event along the stunning shores of Geneva Lake brings the most talented and award-winning snow sculptors from around the world to our community. Fifteen teams compete in an epic 72-hour competition, transforming massive blocks of snow into an extraordinary gallery of larger-than-life sculptures.

America’s Snow Sculpting Invitational™ headlines an array of other winter-inspired activities as well, including beach bonfires, a downtown ice sculpture walk, live entertainment, and other events throughout the community.

Sponsorship Packages Available

_{Presenting Sponsor: $20,000 | One available each year | SOLD FOR 2027 and 2028}

_{Bonfires on the Beach Sponsor: $7,500 | One available each year}

_{Kid's Zone Sponsor: $7,500 | One available each year}

_{Platinum Sponsor: $5,000}

_{Gold Sponsor: $2,500}

_{Silver Sponsor: $1,000}

_{Bronze Sponsor: $500}

_{Friends of Winterfest: $100 to $499}

_{*Event sponsorship at the following levels include sponsorship of snow sculpting teams: Presenting | Bonfires on the Beach | Kid's Zone | Platinum | Gold}
 

Restaurant Week | April

Visit Lake Geneva is proud to present Lake Geneva Restaurant Week, celebrating the area’s amazing and diverse culinary scene and positioning the Lake Geneva region as a premier dining destination. Coinciding with Restaurant Week, is the Charity Check Program, which further strengthens the connection between the Lake Geneva region’s vibrant dining scene and the communities served. This much-anticipated event will offer visitors and residents the opportunity to enjoy exclusive Restaurant Week-only menus for breakfast, lunch, and dinner at dozens of participating restaurants during the last week of April each year. Restaurant Week invites locals and visitors to explore new restaurants, take advantage of special menus at their favorites, and support businesses and non-profits in our communities.

VISIT Lake Geneva invites you to become a sponsor of Restaurant Week and support our mission to bring positive economic impact to the Lake Geneva region through culinary tourism.

Sponsorship Packages Available

_{Charity Check Sponsor: $10,000 | Exclusive donor of the Charity Check awards | One available annually}

_{Main Dish Sponsor: $1,500}

_{Small Plates Sponsor: $750}

_{Staff Appreciation Sponsor: Amounts vary}
 

Concerts in the Park | June - August

For over 30 years, Visit Lake Geneva has been proud to produce the Lake Geneva Concerts in the Park series, a summer tradition adored by residents and visitors alike. Through the generous support of local sponsors and partners, we look forward to continuing—and growing—this tradition by bringing high-quality, free entertainment to our community, including regionally recognized musical talent that attracts audiences from key target markets. Concerts in the Park is hosted every summer for seven weeks at the Brunk Pavilion in Flat Iron Park in Downtown Lake Geneva, a picturesque setting against the beautiful backdrop of Geneva Lake.

Sponsorship Packages Available

_{Lakeshore Presenting Sponsor: $5,000 | One available annually}

_{Waterfront Stage Sponsor: $1,500 | 7 available annually}

_{Parkside Partner Sponsor: $250 | 6 available annually}
 

_{View the Annual Sponsorship Packet HERE.}

QUESTIONS? Contact our Events Manager, Brie Schalck-Pacey via EMAIL or call (262) 812-0023.