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“Do well by doing good.”

That particular aphorism most often is attributed to Benjamin Franklin though, as usual, history and memory grow more opaque as years roll by. Maybe it was Franklin, maybe not, but the point remains true as ever. Capitalism and philanthropy are forever entwined because

Lake Geneva has long been known as a legendary golf destination and on this first day of spring, it's the perfect opportunity to report that our area golf clubs are opening for the season! So if you're ready to kick your cabin fever and head outside, hit the links at one of Lake Geneva's

VISIT LAKE GENEVA COLLECTING WARM WINTER CLOTHING
DURING THE 2020 BIG BUNDLE UP CAMPAIGN

VISIT Lake Geneva is once again proud to serve as the local drop-off for The Big Bundle Up, an annual statewide campaign that collects new and gently used winter clothing items for donation back to the local

Here in Wisconsin, we revel in the changing seasons, especially when Summer turns to Fall. That’s when the color show begins and it’s time to slow down and take in the beauty of the fall foliage around our lake communities. It’s also a perfect time for a scenic drive to enjoy those colors. Here

Independence Day celebrations may look a little different this year and some traditional celebrations may not be happening. But there are still fireworks shows to be found in the Lake Geneva region and we've got the scoop on when and where. Read on and be sure to check each event's website or

Easter celebrations may look a little different this year, as we remain at home and practice social distancing. But we know that good food and the company of family (those in your household and those you’re connecting with virtually) can still make celebrating the season at home special. Many of

SCENIC DRIVE #1
AROUND GENEVA LAKE
South Route: From the Lake Geneva Visitor Center office on lakefront (201 Wrigley Drive), go south on Wrigley Drive and curve left uphill onto Baker Street, then curve right onto South Lake Shore Drive passing by Big Foot Beach. At intersection of South Lake Shore

The changing fall colors reflecting off our lakes are what make this the most magical season to visit the Lake Geneva Region. Maybe it's the peaceful fall leaves displacing from their branches, or the quiet rustle of browns, reds and yellows along the endless Lake Shore Path that surround the quiet

Here’s a case of the proverbial “one big popularity contest” gone right. Lake Geneva, Wis. was just voted the country’s “Best Small Town for Adventure” in the latest “10Best” poll from USA TODAY. The city with prime shoreline and wide open spaces is an outdoor enthusiasts dream come true and,

Stephanie Klett, Wisconsin’s Secretary of Tourism the past eight years, has been appointed President and Chief Executive Officer of VISIT Lake Geneva. The announcement was made today by the VISIT Lake Geneva’s Board of Directors. Klett is scheduled to assume her duties April 8.

“Stephanie Klett is